Why Jeep Owners are Total Brand Fanatics

Why Jeep Owners are Total Brand Fanatics

Maroon 2 door Jeep

In the midst of cults, jeep owners have a prestigious place. If you’re a Jeep enthusiast or lover, you probably have never sat down to think about why you really love the brand. If you think about it, the Jeep brand is not the most luxurious, stylish, or even budget-friendly vehicle line there is. So, what exactly is it that makes Jeep tick? Why are Jeep owners so loyal to the brand? Why are they total fanatics?

In this post, we’ll try and help you make sense of why Jeep has had a strong cult following for several decades. We’ll also attempt to justify that fanaticism that has remained unshakable, especially for their Sport Utility Vehicles (SUVs).

Let’s start with the basics…

Jeep is American, true and true. Its role in World War II is still fresh in the mind of many people. It was the vehicle that ferried the generals and soldiers that won the war. That is the common DNA that characterizes all Jeep brands. It has remained on every American battlefield and remains a prominent feature in war movies. That is why it is such a big part of American popular culture today.

Americans are proud people; they are proud of their heritage, their history, strength, innovation, and achievements. And Jeep brands reflect a significant part of that pride. Jeep is a reliable, dependable, rugged, and resilient brand that waves the flag ever so proudly. Some people say it is just as American as the apple pie.


From the Cherokee, Grand Cherokee, Compass, and Renegade to the classic Wrangler and the more luxurious Wrangler Unlimited, Jeep has been able to build a line of innovative designs that serve the unique needs of a wide spectrum of people. If for nothing else, the iconic grill design of Jeep is both distinctive and authentic. It has managed to stay that way for more than 70 years, evolving with appealing, distinctive looks that are not, in any way, weird.


Another reason why Jeep owners are brand fanatics is for the prestige the brand brings. Studies have shown that Jeep is a brand for achievers. This is a group of people who like to show. They have the “my-family-first” mentality and would want to show off the new Grand Cherokee they just bought for haulage or ensure their teenager is the first to own the latest Wrangler edition when it is released. Jeep is a prestigious brand, and prestige has a large fan base.


The brand’s history is one that speaks of durability and reliability. These qualities are attractive to Jeep’s biggest buyer category, known as Thinkers. They think things through and do their research. They also like the safety, responsibility, practicality, and conservativeness of the brand. This group of fanatical owners is more interested in reliability, longevity, and quality, rather than lifestyle, elegance, and prestige.


It is easy to recognize a Jeep anywhere, even without seeing the logo. Unlike many other brands that have interwoven designs and outright design duplication, Jeep has maintained its originality for decades. No other brand has that iconic height, front grill, and structure that the Jeep SUV offers. And even when a brand tries to copy it, everyone can call its bluff. This authenticity has helped Jeep build strong brand loyalty over the years.


Jeep’s SUVs are some of the most rugged vehicles on the planet, especially for Off-Road uses. This thrilling feeling of adventure when you drive into the wild, on rocky terrains, or even at the beach is another amazing feature of the brand. Teenagers love what they can do with their Wrangler, just as much as the Compass is a suitable vehicle for Off-Road trips and adventures. This is what makes them those most common destination vacation rentals in places like Maui Hawaii. Perhaps on your next trip look into Maui Jeep rentals and you will experience what all the Jeep hype is about.

Final Thoughts…

With sales surpassing 1.49 million in 2019- and America being its biggest market- we can see why the brand is loved by everyone. There is a cultural and historical connection between the people and the brand. It is more like an act of patriotism or gratitude to the brand for being a crucial part of America’s history, strength, and valor. It is a true reflection of the American spirit and what the people stand for. However, the Fiat Group has made it easy for people to love the jeep brands by maintaining their quality and resilience over the years.

Jeep Brand Loyalty

What Makes Jeep Fans so Loyal?

If you run a business, you’ll agree with me that it’s not an easy task to build brand loyalty. We can understand why Starbucks and McDonald’s get all the following, love and patronage. Those are foods and beverages, and people need those to survive. But when an automobile brand builds such unbelievable loyalty and trust, you can’t help but wonder what they are doing right. That is the case with Jeep. But what exactly is it that makes Jeep fans so loyal?

In 2018, Jeep became the only automobile brand to be recognized as a “Cult Brand” by the Society of Cult Brands in Alberta, Canada. That feat was achieved by decades of simply keeping true to what the brand stands for. From those original Army trucks in 1941 to a plethora of models and designs today, it has been a long road (driven off-road by the way) of consistency and growth all at the same time.

Howard Schultz once said that people need to share values with you as a company for loyalty to be established. We’ve seen how true those words are with the Jeep experience. As one of the world’s most popular makers of SUVs and Crossovers, the brand has continued to thrill its fans with amazing new releases with improved designs, innovations, and modifications, while preserving the legacy and heritage that the vehicles are known for.

The brand launched at least five new models for the year 2020 including the 2020 Jeep Compass, the 2020 Jeep Renegade, the Jeep Cherokee, the Jeep Wrangler, and the 2020 Jeep Grand Cherokee. The Wrangler and Grand Cherokee have remained the best-selling Jeep models of all time. Altogether, Jeep sold 973,227 vehicles in the US alone in 2018. Even with COVID-19 leading to a 22percent drop in sales in 2020, it is impossible to deny how popular Jeep is within the automobile industry.

But why are Jeep fans so loyal?

There are so many reasons why Jeep fans love the brand. Before we go on to those details, it is important to state that there are those who have been bitten by the Jeep bug; they just love it- with or without a reason. That said, here are some reasons Jeep fans are loyal;

  • Affordable to Own

There’s a big difference between the cost of purchase and cost of ownership. Over time, certain cars tend to eat up so much money within their lifespan. This is not the case with Jeep.  In fact, the 2019 Jeep Wrangler was named the best 5-year Cost to Own Offroader by Kelley Blue Book. As an SUV, Jeep is relatively pretty affordable compared to other brands, and helping you save the cost of ownership over a period of time seems like another good reason for anyone to want to stay loyal.

  • Easy to Drive

Jeeps are also very easy to drive generally and compared to other SUVs. One good thing about Jeep is that while it is a relatively large vehicle, it doesn’t feel that way. Its boxy shape and ergonomic handling make this vehicle a very easy one to drive. You can already guess how this makes it easier to maneuver tight spaces and corners. Jeeps are very easy to modify as well and to customize to fit your driving needs.

  • Low Insurance Cost

For some reason, Jeep (especially the Wrangler) is actually a very cheap vehicle to insure. In fact, a 2015 report by the Chicago Tribune reveals that the Jeep Wrangler is the least expensive car to insure. Nobody wants to bear outrageous costs in the name of insurance, so this is certainly a factor that makes Jeep fans loyal.

  • Status Symbol

You can’t deny how vain we can be as humans. I mean; if owning a Jeep is going to cause a stir anytime I drive by or make me feel hip and trendy, then I’ll probably get one and strive to own every new model that is released. Imagine how popular it has become among high schoolers and college students and how millions have chosen the brand as their preferred vehicle for sporting and recreational purposes and you’ll see what I mean.

  • It is Made in the US

The United States is still the largest market for Jeep to date. It is logical to believe that many Jeep lovers are loyal fans of the brand because it represents America. Whether it’s patriotism or just the need to support the American economy, Almost a million Jeep vehicles are purchased in the United States annually, according to data from 2016 to 2019.

Final Thoughts

Other reasons why Jeep fans are loyal may include its iconic design, the fact that the vehicle is great for all weather and terrains, and it’s amazing engine types which can run for very long periods. Personally, the history of the brand makes me marvel all the time. The fact that the company has managed to maintain that militarized look for about seven decades is extraordinary, even with frequent upgrades to continue to make the brand competitive and relevant in today’s world.

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